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Does fat-free or whole milk rule the day

Editorial Comment page 386 July 2019 HOARD'S DAIRYMAN addition

Some among us remain shell-shocked when it comes to fluid milk. After trying to climb the “fat-free” and “low-fat” summit. That’s where nutritional science and, more importantly, consumer purchasing patterns are moving… granted the assents for a few mountain climbers such as government officials remain at a snail’s pace.
After eight years of nonfat flavored milk in schools, government regulations have been reset to once again allow low-fat flavored milk to be considered by schoolchildren. That’s important, as fat brings the flavor and more documentable health benefits than ever before to human health.
Whole milk would be a logical next step for school milk. To that end, Representatives Glenn Thompson (R-Pa.) and Collin Peterson (D-Minn.) have co-sponsored legislation to allow whole min in school nutrition programs. Time will tell if the bill can break free from the federal gridlock.
While the government may be moving at a sail’s pace consumers are not. Whole milk has become the lone bright spot in the collective fluid milk category as sales for the full-fat beverage climbed 1.5 percent over the previous year. That’s because fat is no longer a for lent word that cannot be uttered on Federal Communication Commission’s licensed airwaves. With full-fat whole milk now winning the day, reduced-fat (2 percent), low-fat (1 percent), and skim milk sales have all slid down the fluid milk mountain as if caught up in a snow avalanche that has swept away market share.
Given American’s rekindled embrace of fat, it’s tine to place our full attention on full-fat dairy promotion topics rather than spending any energy pursuing government-approved food labels to declare milk as 97,98,99, or 100 percent fat-free.
After 60-plus years of shelling, consumers no longer consider full-fat, natural foods detrimental to diets, gather your energy and contact your representative and senators and ask them to support H.R. Bill 823 The Whole Milk for Heathy Kids Act.